boh is a los angeles-based creative marketing agency championing hospitality , CPG, & wellness brands.

STRATEGY

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DIGITAL MARKETING

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PUBLIC RELATIONS

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SOCIAL MEDIA

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INFLUENCER RELATIONS

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PHOTOGRAPHY

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FOOD STYLING

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WEB DESIGN

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CUSTOM MERCH

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EVENT PRODUCTION

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STRATEGY 〰️ DIGITAL MARKETING 〰️ PUBLIC RELATIONS 〰️ SOCIAL MEDIA 〰️ INFLUENCER RELATIONS 〰️ PHOTOGRAPHY 〰️ FOOD STYLING 〰️ WEB DESIGN 〰️ CUSTOM MERCH 〰️ EVENT PRODUCTION 〰️

ABOUT US

At back of house, we cultivate stories that matter. We’re deeply involved in the brands we represent, wearing multiple hats to ensure authenticity and quality in everything we produce. With our vast network of creatives and commitment to transparency and collaboration, we seek to be a genuine extension of your team - ensuring your brand's story is front and center on all of the right platforms.

CASE STUDIES

Agnes Restaurant

Secured over 90 media hits in six months across print, digital, and TV.

Notable publications include: TastingTable, Buzzfeed, Eater LA, NBC, Food & Wine, Insider, LA Weekly, Thrillist, Tastemade, Spectrum.

Agnes Cheesery

Planned and launched multi-platform marketing & sales program, including a national cheese club subscription.

Secured key partnerships with local institutions including the Rose Bowl, City of Pasadena, Old Pasadena, and the Pasadena Playhouse.

Red Room

Secured 20+ media placements in three months, established a weekly influencer program for Instagram and TikTok, and produced bi-weekly chef popups and events. Client was featured on Eater LA, LA Weekly, LA Mag, LA Taco, and more.

Juroku Cha

Produced all creative since 2022. Juroku Cha’s Instagram has since grown by 20k, surpassing sister brand Calpico.

Ms Chi Cafe

Shot and produced all creative (photo + video) for 2023. Ongoing public relations, website maintenance, and partnerships.

Shirley Chung

Increased Food Network star’s reels engagement by 4x. Ongoing event production, media relations, and monthly newsletters.

PHILOSOPHY

boh is built on years of working back of house, front of house, on sets, and behind desks. We seek to support chefs, artists, and visionaries big and small. "boh" means “back of house” in English and “I don’t know” in Italian slang.

Services

We’re your in-house CMO, setting goals and timelines, managing projects, and introducing creative solutions to boost your brand's presence month after month.
We secure valuable media mentions that spotlight your brand, across print, digital, and broadcast. We tailor each pitch and list to align with your brand's voice and goals, offering targeted exposure in the most relevant platforms for your audience.
Our social strategies are designed to engage, resonate, and build meaningful connections with your target audience, turning followers into advocates and enhancing your online visibility. We write your captions, produce the creative, schedule your posts, and coordinate influencer and brand collaborations.
Our creative suite, encompassing photography, video production, and graphic design, serves as the bedrock for your brand’s storytelling. You can always depend on us to be on site - food styling, directing, or behind the camera, going the extra mile for your content.
We offer a suite of digital marketing services that support a cohesive brand presence with meaningful engagements and conversions, from SEO, web design, ads, and more.

Our Clients

Agnes Restaurant & Cheesery
Chef Catie Randazzo
Chef Shirley Chung
Jessie Eats
Juroku Cha
LUSA
Ms Chi Cafe
Naughty Pie Nature
Red Room
The Bond Wand

The Founders

Elaine Hong • Strategy

From bussing tables while attending NYU to bartending at prestigious venues like TAO Hollywood, Elaine’s 15+ year career in hospitality and marketing has spanned from fast food to Michelin-starred establishments; from corporate to boutique marketing agencies. With this combination of practical industry knowledge and hands-on experience, Elaine excels in transforming clients' visions into tangible wins. Her toolkit includes growth strategy, copywriting, public relations, digital marketing, and capturing moments behind her camera lens.

Kait Leonard • Production

With over ten years of experience in the culinary industry, Kait has worked in restaurants in California, Italy, and Northern Europe. She branched out into production in 2018—culinary producing and food styling on sets, along with recipe development and writing. Marketing and consulting became an extension of her work (in both the culinary and non-culinary realm) and she has collaborated with larger national brands, as well as small start-ups and individuals. She specializes in taking an intuitive approach to each project she works on, observing both the macro and micro elements that will bring an idea to fruition.